Outside of bag nerdia, the name Dan Matsuda is not going to ring many bells. Inside the regular old bag enthusiast world he probably isn’t all that well known either. But, if you are a real bag nerd… someone that spends far too much time setting up a backpack, organizing it, and obsessing over the details – well then, Dan Matsuda is probably your homeboy.

Anyway, Dan makes pouches out of his little shop every week using exotic and/or modern materials. And then, on Friday at around 2pm central or so he lists them for sale on his site. Typically, by 2:05pm they are all sold out.

I recently got my own Matsuda pouch and I am here to tell you – the underground hype? It’s all for good reason. Sincerely.

Details here. Good luck to you sir.