I think Vans has a branding problem. They try to be this legendary comfort brand while still bringing to market all of these “innovations” with weird names. The thing is, nobody wants to spend $100 on a pair of Vans.

Even so, their Ultrarange shoes are some of my all time favorites and I often find myself interested in their other new releases. Their latest is no exception… The Ultimatewaffle take the Ultrarange and throws transparent outsoles into the game. The result is pretty dope looking.