Here’s the thing… I wear t-shirts every single damned day. And my favorite, the American Giant Premium, runs $38. I think I have five of them and I feel guilty about it. So I just don’t think I could spend $55 on a t-shirt and feel great about it – no matter how good the story is behind the company that is making it.

Native Color is an Austin, TX based company, makes their shit out of good wholesome stuff, and makes it all in the USA.

Details here.