Watches

BR 03-92 DIVER BLUE

Bell & Ross is trying really hard to become a tool brand again… It’s a long uphill battle.

As for dive watches in general, when is the industry gonna stop calling them “dive watches” given that they are pretty much useless to a modern diver these days?

Details.

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Comments (1)

  1. To you question, its all marketing.

    Just like auto racers/rally drivers surely don’t use those fancy wrist chronos and the dominant watch for pilots is probably a digital G-shock, not an ‘aviators watch’

    Image is everything.