I think you are gonna start to see a lot of folks trying to price Apple out of the blue collar market. The new Fire is twice as big and twice as powerful as the last generation, but $80 cheaper. That’s aimed somewhere…

Source: Amazon.com: All-New Fire HD 10 Tablet with Alexa Hands-Free, 10.1″ 1080p Full HD Display, 32 GB, Black – with Special Offers: Kindle Store