A $200 take on the minimalist’s wallet… I the looks of it, but finding it very hard to argue for value here.
I’ve been using one for a couple of weeks now. Like a lot of things Apple, it’s one of those products that requires you to change your habits. What I mean by that is, when you purchase a phone case wallet you have certain expectations for the workflow of taking your phone out of your pocket and pulling a card from the wallet.
The iPhone 12 wallet requires you to remove the wallet from the phone before pulling a card. It’s an extra step that may or may not be necessary/smart… but it is sort of unexpected.
So you have that consideration/angst in your mind as you touch and feel the thing. And it’s Apple, so it’s made beautifully and feels fantastic and… its almost good enough to make you change your ways.
I’m not a big corp guy… I like the idea of niches being better served by small business and flexible innovation. But… As far as big corporations go, Apple is ok in my book. They are now donating 100% of eligible proceeds from (PRODUCT)RED sales to Covid relieve. Pretty rad.