Ferdinand “Butzi” Alexander Porsche is widely known as one of the main principles behind the design and development of the Porsche 911. What a lot of people don’t know, however, is that he was basically pushed out of executive Porsche positions by his father. Essentially, Butzi’s old man got sick of the all the family infighting within Porsche and kicked all of his kids to the curb.

But Butzi was hooked on design and couldn’t stop the design process within his head. So in 1972, he designed the Porsche Design Chronograph 1 – the world’s first all black timepiece with an eye on both reliability and simplicity.

The Porsche Chrono was crazy successful and went on to live in many different variations. They pop up on eBay quite often and if you are patient, you can usually find a clean example for under $3k – a relative bargain in the industry.

Start your search now.

Prometheus just released their own version of the French Navy invented watch strap made from stretchy parachute straps. If you haven’t tried this style of watch strap before, you owe it to yourself to give it a go… It’s all I wear anymore really…

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My favorite watch company just dropped another collaboration. This time, Sinn has teamed with Asphaltgold to bring us the 144 St Sa – a tool chronograph that is… well, perfect.

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Great collaboration from Tag Heuer and Porsche. If you are unfamiliar, Tag Heuer’s heritage brand (Tag Heuer) and Porsche have a long standing history together. In fact, it’s not uncommon to see period Porsche race cars with both Tag contingency sponsorships as well as on board Tag dash timers.

This chrono essentially merges the aesthetics of early Tag design with that of the 1973 Porsche RS 2.7 – one of the most legendary sport purposes cars of all time. The price ($23k) and the leather strap choice are both bullshit.

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The Pelagos is a serious dive watch made by Tudor for serious applications. I’ve always loved their clean aesthetic and their “tool watch” finishes, but I’ve never been keen on their large case. That all changes today… Introducing the 39mm Pelagos. In my mind, it’s the perfect modern dive watch.

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Over the last couple of years, BAIT has been responsible for some of the wildest collabs in the watch world. This watch done with Unimatic is another such example. Perfect case, simple face, military hands… just over $500.

More details here.

Hodinkee always does collabs in the right way… And that shit didn’t change when they hooked up with Zenith. I’d call this a chronomaster/Primero mashup of sorts? Regardless, it’s as perfect as a Zenith could ever be. $10k. Damnit.

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